JJ Littrell

JJ Littrell is the Co-Founder and COO of Tuatara, a boutique partnership consulting firm transforming how private dental practices grow with purpose.

Tuatara is redefining what modern ownership looks like by helping dentists design, structure, and sustain profitable partnerships that create freedom, legacy, and aligned growth.

As both a business strategist and partner herself, JJ brings a unique blend of financial expertise, operational insight, and real-world empathy to every engagement. Her career spans Fortune 500 companies, top-tier accounting firms, and high-growth startups, where she has led teams of up to ninety people and guided organizations through complex transitions.

Based outside Charlotte, NC, JJ is as passionate about purpose-driven leadership as she is about creating a full life outside of work. Youth sports are her happy place, with adventurous family travel as a close second. She loves exploring new places with the people she loves and always makes time to curl up with a good book,
preferably with a beautiful view and a hot cup of tea.